The song came to prominence in 2022 during the Canada convoy protest. In an interview with Rolling Stone, MacDonald said he initially created "Ram Ranch" as backlash for being turned away from Nashville radio stations for producing LGBTQ-themed songs. Little is known about MacDonald, except that he lives in Toronto, Canada, where he records his music. Since 2018, MacDonald has produced more than seven hundred "Ram Ranch" sequels, expanding on the story by adding new characters and locations. In 2022, the song gained mainstream attention for its use by counter-protesters against the Canada convoy protest. Released in 2012, the song became an internet meme later in the 2010s, inspiring remixes, parodies, fan-made music videos and reaction videos, and has also been used for bait-and-switch trolling. The song features a heavy metal musical backdrop with explicit homoerotic spoken-word lyrics about an orgy of gay cowboys taking place at the titular ranch. " Ram Ranch" is a song by Canadian outsider musician Grant MacDonald.
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